Acceptable Use Policy

Last updated: 13 November 2025

1. Purpose

This Acceptable Use Policy sets forth the rules and guidelines for using Pichr’s image hosting service. Violation of this policy may result in content removal, account suspension, or termination.

2. Prohibited Content

You may not upload, store, or share:

2.1 Illegal Content

Child Sexual Abuse Material (CSAM): Zero tolerance. Immediate removal and reporting to authorities
Terrorism content: Material promoting or glorifying terrorism
Violent extremism: Content inciting violence or hatred
Illegal drugs: Content promoting illegal drug sales or use
Illegal weapons: Content promoting illegal firearms or weapons sales

2.2 Harmful Content

Gore and extreme violence: Graphic depictions of death or serious injury
Self-harm: Content promoting suicide or self-injury
Animal cruelty: Content depicting animal abuse
Harassment: Content targeting individuals for abuse

2.3 Intellectual Property Violations

Copyrighted images without authorization
Trademark infringement
Impersonation of individuals or brands

2.4 Spam and Abuse

Mass uploading for spam purposes
Malware, viruses, or malicious code
Phishing attempts or scams
Rate limit evasion or service abuse

3. Adult Content (NSFW) Policy

Adult content is permitted with the following conditions:

Must not involve minors
Must comply with UK Obscene Publications Act
Automatically age-restricted based on AI detection
Subject to moderation review if flagged
May be removed if it violates community standards

Pichr uses automated NSFW detection. Content with scores above 0.7 is automatically age-restricted. Content above 0.9 may be automatically removed.

4. Copyright and DMCA

You must own the rights to images you upload or have permission from the copyright holder. We respond to valid DMCA takedown requests. Repeat copyright infringers will have their accounts terminated.

See our DMCA Policy for the takedown request process.

By default, uploaded images are accessible via their direct URL. You are responsible for:

Controlling who you share image URLs with
Setting appropriate privacy settings on albums
Not uploading private or sensitive information you don’t want public

6. Quota and Resource Usage

You agree to:

Stay within your plan’s storage and bandwidth limits
Not attempt to circumvent quota restrictions
Upgrade to a paid plan if you need higher limits
Not use the service for hot-linking high-traffic sites without appropriate quota

7. Reporting Violations

If you encounter content that violates this policy, you can:

Use the Report button on any image
Email compliance@pichr.io with details and the image URL
For urgent illegal content (CSAM, terrorism), email immediately with subject “URGENT”

All reports are reviewed by our moderation team, typically within 24 hours. High-priority reports (CSAM, terrorism) are escalated immediately.

8. Enforcement

8.1 Automated Actions

Our systems may automatically:

Age-restrict content with high NSFW scores
Remove content with extremely high NSFW scores
Rate-limit excessive API usage
Block uploads exceeding quota limits

8.2 Manual Actions

Moderators may:

Remove policy-violating content
Issue warnings to users
Suspend accounts temporarily
Permanently ban accounts for serious violations

8.3 Appeals

If your content was removed or account suspended, you may appeal by emailing appeals@pichr.io with your account details and explanation. Appeals are reviewed within 5 business days.

9. UK Online Safety Act Compliance

As a UK-based platform, we comply with the Online Safety Act 2023 by:

Implementing proactive moderation systems
Providing user reporting mechanisms
Maintaining transparency reports
Protecting children from harmful content
Cooperating with Ofcom regulatory requirements

10. Updates to This Policy

We reserve the right to modify this Acceptable Use Policy. Changes will be posted on this page with an updated revision date. Material changes will be communicated via email.

11. Contact

For questions about this policy: compliance@pichr.io